A Nike korábban már dolgozott együtt paralimpikonokkal, nyolcvan feletti maratonistával, most azonban az új inspirációs kampányukhoz Justin Gallegos személyében egy olyan sportolót igazoltak, aki központi idegrendszer-zavar miatt mozgás sérült, tehát cerebrár parézise van.

Gallegos hét éve fut, szinte a lehetetlennel harcolva, a küzdelmeit a pipás márka is figyelemmel kísérte, terveztek már neki egy speciális futócipőt is. Az igazi áttörés azonban most jött el, Gallegos két órán belül tudta teljesíteni a félmaratont.

Ennek örömére a Nike pedig szerződést tett a hátrányos helyzetű sportoló elé, aki élt is a lehetőséggel, így ő lett a Nike első olyan hivatalos sportolója, aki ilyen szintű rendellenességgel született.

Oké, nyilván ott van az egészben, hogy a Nike elsősorban üzleti szempontokat tart szem előtt, de ez ne vonja el a figyelmünk a történet inspiráló mivoltáról!

View this post on Instagram

Today on world Cerebral Palsy Awareness Day, I reached a milestone in my running journey! Today I made Nike history and became the very first athlete with Cerebral Palsy to sign a contract with Nike! You don’t realize how realistic and emotional your dreams are until they play out before your very eyes! Signing this contract was a huge success for me and I would not have made it without my friends and family and teammates! This was perhaps the most emotional moment in my seven years of running! Growing up with a disability, the thought of becoming a professional athlete is as I have said before like the thought of climbing Mt. Everest! It is definitely possible, but the odds are most definitely not in your favor! Hard work pays off! Hundreds of miles, blood, sweat, and tears has lead me here along with a few permanent scars! But the journey is damn sure not over!!! Looking back, I would guess there is only a few select people who would see me were I am today! I have gone through just about everything in the book to be where I am today! I was once a kid in leg braces who could barely put on foot in front of the other! Now I have signed a three year contract with Nike Running! Trust the process! And most of all trust in God! God is good! Thank you to all my friends, family, and teammates on running club, and now a brand new atmosphere on teammates with Nike! This moment will live forever! Thank you everyone for helping show the world that there is No Such Thing As A Disability! #ProfessionalAthlete #SWOOSH #Nike72 #NikeTrackandField #NikeXC #ThereIsNoFinishLine #StrongerEveryMile #NoSuchThingAsADisability #NikeRunning #Limitless #Breaking2 Video Credits: @elevation0m

A post shared by Justin "Magic" Gallegos (@zoommagic) on

A Nike legújabb reklámjaiban sportolók állítanak maguknak durva akadályokat